Lead Generation Tips – Tell What Prospects Sign Up For
Lead generation campaigns commit a mortal sin when they do not tell prospects what they are signing up for. You get so much advice on how to sell something but have you ever tried to put yourself in...
View ArticleThe 5 Golden Rules of Following-Up for Health Lead Generation
With an ancient art like prospecting, it’s quite surprising why many of its modern practitioners still fail to follow up with leads the right way. It really goes without saying that marketing and...
View ArticleBeing the Sole Source = Sole Source of Health Leads?
Healthcare is no stranger to the pains of supply and demand. The cost of rare cures/treatments for rare diseases is more or less a cliché. And yeah, being its sole provider can logically generate...
View ArticleGetting Health Leads from Those Staying Healthy
Handling a sports team can be like handling a business in of itself. The star players aren’t just the employees. The audience is not just the paying customer. It makes sense that plenty of health and...
View ArticleSharing Expertise Should Not Involve Character Assassination
Political and legal implications aside, how often do you see healthcare professionals sharing expertise… and resorting to character assassination? Hopefully, it’s not that often. But if you’ve ever...
View ArticleHow Your Lead Generation Strategy Can Heal Division
Well, the first trailer for Avengers: Age Age Ultron is finally out. And in case you haven’t been following, the premise of the upcoming superhero flick isn’t actually unlike a usual scenario in your...
View ArticleAppointment Setting Campaigns Are Like Haunted Places
Like many seasonal celebrations, Halloween doesn’t just have you dressing up yourself. It dresses up your house as well! But when you learn more about the tropes and folkore around haunted houses,...
View ArticleWorking on Health Leads Even During Holidays
Contacting business prospects during holidays like Thanksgiving (especially in the healthcare industry) is generally discouraged. After all, it’s commonly presumed that most professionals will be out...
View ArticleGetting Your Health Leads Into Character
Knowledge of buyer personas is one of the essential basics of lead generation. You cannot define your health leads unless you know the different types of clients you usually run into. The different...
View ArticleLook into the mind of Health Sales Leads
Have you’ve ever sat down in a park bench and just observe the people around you? Imagining what they are thinking about? Like a jogger male who just passed by a beautiful woman, or an old couple...
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